4 important tips before choosing to register a domain – from an SEO perspective
Looking to register a new domain? We have prepared 4 tips for registering a domain from an SEO perspective, especially for you.
It is known that registering a domain is a fun step, just like giving a child a name. The questions you usually don’t ask if you are unfamiliar with the web promotion industry are still important to know.
1. Is the domain name important?
How do you choose a domain name? Many people try to match the business name with the domain name that can be found. It is important to look for a meaningful domain, but not at any cost. Sometimes it is better to choose a short and simple domain than a long and cumbersome domain, for example:
Let’s say my name is Avi Cohen and I’m an insurance attorney, and the only domains that are available are:
.www.Lawyer-Insurance.ac.co.il
www.ac-low.co.il
Our recommendation is to choose the second domain because it refers to the name, and also allows users to search for the domain directly, which may strengthen your site as a recognized brand, or as a name that has direct relevance.
For example, we are a company that offers web hosting services. We managed to get a domain name www.www.hostcenter.co.il, which is the center of the company’s activities, and the name of the center for hosting WordPress websites.
2.Does the domain age matter?
In recent years, there has been an opinion that some of Google’s 200 parameters for ranking a website relate to the age of the domain, and may even help with the site’s ranking. When you are looking for a domain, it is advisable to try to find a domain that is as old as possible, although we should note at the outset that registering an old domain is not an easy task since we are looking for it around products or services, and most old domains have been purchased.
A little tip: Every now and then you can find a diamond, so don’t despair, it’s advisable to devote time and thought to the process.
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3. In whose name should the domain be registered?
If this is a second or third domain intended for another website whose purpose is to gain an additional digital presence, it is advisable and recommended to separate the domain from the owner of the first existing website, perhaps trying to register the domain in someone else’s name.
Imagine that Google does everything it can to correctly rank as many relevant results as possible in its search engine, since it wants to provide supply. For example, if you are looking for application development, you would like to receive as many relevant websites as possible in your results. Imagine a situation where you receive 4 websites from the same website owner in the search results. This situation could damage Google’s credibility as a search engine.
The thing is, Google knows how to identify connections between website owners, and knows how to monitor domain registration, as well as the website’s hosting package, so if it’s another website, don’t be lazy. This tip can help with the success of promoting the website.
4. But do you know that the price of the domain is good?
You have entered a website that sells you the domain, you are not sure about the offer, it is advisable and recommended to check with domain registration companies, sometimes there are web hosting companies that provide you with the domain free of charge under a web hosting package, it is important for you to know that there is no fixed price for a domain, so it is advisable to do a round of tests here too before paying off credit, an important issue that is desirable to find out whether you have support services for any situation you may need later.
