Why is a website with fast hosting important for reputation?
If you own companies and businesses that want to succeed in your field, compete and perhaps even dominate the industry – you already know that business reputation is the most important thing, one that consists of many parameters.
One of the important parameters in creating a good, professional business reputation is a fast website with a fast server. The speed of receiving information and performing actions on the site are critical to business success.
Why is it important to have a website for a business? Why must your business landing page be fast, good, and professional? How do you make your website fast? And how can a slow website eliminate your ability to survive in the market through online sales?
There is a father and a mother: A website for a business conveys reliability, professionalism, and service.
Reputation management is parallel to the first impression and the overall impression, which allow your customer base and other surfers to build their perception of the business and companies.
With your personal website, you can differentiate yourself from other businesses. Relying solely on free platforms such as social networks is not enough, and every self-respecting business must provide an advanced, detailed, and fast website for its existing and potential customers.
Most businesses and companies in Israel and around the world are reliable, professional, and service-oriented businesses – the real challenge is making your reputation one of them. How do you market yourself as such?
Your own dedicated website, especially one that allows for remote purchasing, provides the surfer with the security they need: a professional website that contains all the business’s information, allows for advanced options, automation actions, visual information (photos and videos), options for purchasing products and services online, and more.
By using a fast website for your business, you can make your reputation positive, strong, professional, and trustworthy in the eyes of the surfing public who may well be your next customers.
The speed of accessing information and performing actions on the site is critical to the success of a business.
To explain the business importance of a fast website, change your mindset and get into the head of your customers.
In the first scenario, for example , a customer interested in purchasing baby development products will encounter a business without a website, with a Facebook and Instagram page, with several posts and pictures of the products.
The first impression? The business does not convey seriousness and reliability and does not invest in its customers.
In the following scenario , think about the same baby development business that opened a website but did not detail enough information, did not invest in construction, did not store the website’s information on a quality server, and did not allow remote purchasing.
First impression? The business is in its early stages, not self-contained, the website is slow, may be facing financial or operational difficulties, and does not convey transparency and convenience to the customer.
In the last scenario , think about the baby development business that invested time and money in building a website, detailing the complete information, and even making a remote purchase. The only action it did not take was choosing a fast, high-quality server.
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The first impression? The website is well-invested in but doesn’t move. Customers will lose patience, won’t read, and certainly won’t purchase the products on the site.
These scenarios are valid for any type of business, at any level and in any industry – serious businesses need a well-invested website for the benefit of their customers. The website must be based on a fast, high-quality, reliable and secure server.
So anyway, why is a website with fast hosting important for reputation?
How does a website become fast? How does a fast website affect your position in Google?
Every file on your site (images, videos, etc.) requires storage on a server so that every surfer can be exposed to your stored information. The higher the quality and more secure the server, the faster the information on your site will be displayed, and the chance that the server will crash or be hacked will be significantly reduced.
If you have chosen a quality server, it is likely that you have also chosen quality service. One of the important things is technical support in the event of a problem or question related to storage. Quality service representatives will provide you with professional and fast information, which becomes critical for business activity that continues all day, every day of the week.
The Google search engine ranks each website according to various parameters. The higher your website is ranked, the higher its exposure to visitors will be.
One of the parameters that Google considers as part of your website’s ranking is the speed component. A website that operates and responds quickly will rank highly.
If your website is slow, your competitors with fast websites will be promoted by Google, so instead of competing equally or dominating your field, you will become a weak and dominated business.
All sales businesses are moving to online purchasing – don’t compromise on server quality and speed
With the advancement of digital and automation, large, medium, and small businesses can afford to enable online purchasing through the website. The initial investment is reasonable and affordable for any business.
The accessible option to add a purchasing sector to your website and various payment options is a direct result of the clear direction in which all businesses have been moving in recent years – online purchasing.
Receiving information slowly reduces your chances of attracting new customers, especially when it comes to purchasing. Slowness during a purchase reduces the level of credibility and professionalism of the business and almost eliminates the chances that customers will purchase any product or service from you through the website.
The coronavirus pandemic has significantly accelerated distance and businesses being conducted remotely, meaning that in a few years, most purchases in the market will be made remotely and through the websites of various companies.
A slow website without a professional and fast server will not only rank low on Google, but will also disappear very quickly due to the lack of customers and transactions carried out through the website.
A slow server means a slow website. Don’t compromise on the level and quality of your server, one of the most important things in the digital business era.
The article is a guest article by Liron Katlan, the owner of a reputation management company.
