In the following article, we will try to briefly explain the relationship between the nature of web hosting and the topic of SEO.
Any business hoping to increase its presence on the World Wide Web must abide by the laws of search engine optimization (SEO), with Google holding about 92 percent of the search market.
A high SERP ranking will improve a company’s searchability, visibility, and credibility.
To harness the benefits of SEO, businesses first need to ensure their websites are fully functional with reliable web hosting.
Without careful consideration, choosing the wrong host could do more harm than good.
Here are the reasons why choosing the right host is essential for your website’s SEO:
Server uptime and downtime.
Search engines place great emphasis on the reliability of a website, which is largely based on server uptime and downtime. This metric is critical for maintaining the quality of search results.
Downtime refers to the length of time a website is inaccessible due to server issues. If a website is consistently inaccessible when search engine robots try to crawl it, the website will be marked as unreliable, and hence its ranking will drop.
Therefore, it is very important to choose a top web host. This ensures that your website will have enough resources to be accessible 99.9% of the time. If a website experiences downtime on a regular basis, it is a sign that you should change your hosting company.
Charging speed
Since 2010, Google has been raising the importance of page loading speed when determining search rankings. Furthermore, it is clear that two seconds is the cutoff for e-commerce sites.
The reason? The faster the site, the better the user experience.
From a business perspective, page loading speed is going to achieve a lot more in terms of sales and exposure. According to Amazon,
A one-second slowdown in their page loading could cost them $1.6 billion in sales per year! If a website is built with the intention of converting traffic into sales, then this is a key factor to invest in.
Although page loading speed does not rely solely on the hosting company, a reliable hosting provider can be a decisive factor.
A website’s loading time is shortened if it has the latest technologies and infrastructure to handle high traffic volumes.
If a web page takes more than two seconds to load, it’s a clear sign that your web hosting company needs to be reevaluated.
Server location
Server location is closely related to your website speed.
To reduce website response time, it is recommended to host your website on a server that is physically close to your visitors. The shorter the distance, the faster the data will travel.
For this reason, Google prefers to display results based on the user’s location. So if your visitors are primarily in Israel.
Choose a web host that can offer you a server in Israel. This will increase your chances of ranking well.
Alternatively, if you are a global business, you can also choose a hosting company with a network of servers around the world. This way, wherever your customers are, your website will always rank high in Google SERPs.
How to choose the right web host?
Apart from the key factors mentioned above, it is also important to make sure that the provider has excellent customer support, network security, and upgrade options.
For example, 24/7 customer support is a plus, so you can get in touch anytime a problem arises.
In terms of security, choose a web host that offers various security measures such as backups and regular updates.
Detection and removal of malware and DDoS protection.
Finally, upgrade options can ensure a smooth transition to a higher-end server infrastructure once your website requires it.
The article was translated into Hebrew from the following page by Ofek Bengiat:
https://www.hostsearch.com/articles/how-does-your-web-host-affect-seo.asp
